In The News

Sephora Holiday

• 18 Beauty Gifts Editors *Actually* Want For The Holidays This Year

• Skincare Holiday Gifts for 2021 – Best Skin Care Gifts for Her

• 27 Fragrance Gift Sets, Perfumes, and Candles for the 2021 Holiday Season

• 25 Makeup Gift Sets for All Kinds of Beauty Lovers

• 16 Perfume Sampler Sets To Give This Holiday Season

• A Guide to How Retailers Are Doing Black Friday 2021

• Sephora’s 2021 Holiday Savings Event: Dates, Promo Code, & More Info

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Same-Day Delivery

• Sephora launches same-day delivery service

• Same-Day Delivery Now Available at Sephora

• Sephora expands ‘beauty on demand’

• Sephora Launches Same-Day Delivery & Brings Back Live Chat in a New Way

• Sephora launches live beauty help and same day delivery

• Sephora Announces Same Day Product Delivery, Relaunches Beauty Advisor Tool

• Sephora Is Now Offering 2-Hour Delivery

• Sephora Launches Same-Day Delivery Service

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Hearts, Not Hate

• “Sephora Becomes The First Major Retailer To Create Social Media Guidelines Against Online Hate And Harassment.”

• Selena Gomez Offers An Exclusive First Look At Sephora’s Anti-Bullying Campaign

• Sephora Publishes Guidelines to Safeguard Social Media Users.

• Sephora releases social media guidelines to tackle online harassment

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Diversity, Equity, and Inclusion News

• Sephora expands shade matching technology and merchandising support for Black-owned brands

• Sephora announces first-ever Black-owned brands campaign to support and celebrate Black beauty

• Sephora Applies New AI Technology for Inclusive Color IQ Relaunch

• Sephora’s New Foundation Matching Technology Goes Beyond Finding Your Perfect Shade”

• Sephora’s latest campaign is a tribute to Black beauty, culture and voices

• Sephora celebrates Black beauty in new digital and TV campaign

• EXCLUSIVE: Sephora to Add More Black-owned Brands

• Sephora Updates Dei Plan, Adds More Black-Owned Beauty Brands, Takes Cue From Its Owners On Marketing

• Sephora Says It Will Double Its Black-Owned Brands by Year’s End (

• What Does the 15 Percent Pledge Look Like in Practice? Sephora’s Trying to Show and Prove

• Sephora’s plan to combat racial bias: Fewer security guards, more Black-owned brands and new protocols

• Sephora Releases ‘Racial Bias in Retail’ Study

• How Sephora is tackling racial bias in retail

• How Sephora Plans to Eliminate Racial Bias in its Stores

• Sephora’s Racial Bias Report Shows Just How Traumatic Shopping Can Be for People of Color

• Sephora Announces Action Plan to Address Racial Bias in Retail

• Sephora Announces Action Plan To Create An Equitable Shopping Experience For All

• How Sephora Is Using Data To Eliminate Racial Bias And Foster Belonging In Their Customer Experience

• Sephora rolls out action plan to address racial bias

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Sephora at Kohl’s 

• Sephora at Kohl’s: The Big Reveal 

• The first batch of Sephora shops opened inside Kohl’s. Here’s what to expect and where they’ll be next 

• Sephora at Kohl’s locations are opening. See which stores are getting a makeover and when

• You Can Now Conveniently Shop Your Favorite Sephora Brands Inside Kohl’s 

• You’ll Soon Be Able To Shop Fenty & Drunk Elephant At Your Local Kohl’s

• Sephora and Kohl’s Reveal Brand Lineup

• Sephora at Kohl’s to host blockbuster lineup of over 125 beauty brands

• Sephora And Kohl’s Unveil Over 125 Prestige Beauty Brands

• Sephora and Kohl’s Sign Long-term Partnership

• Sephora will open mini shops inside 850 Kohl’s stores by 2023, as retailer bets big on beauty

• Sephora to Set Up Shop Inside Kohl’s

• Kohl’s Plans Sephora In-Store Shops, Sending Shares Soaring

• Sephora is opening 850 mini stores at Kohl’s locations in the next 2 years

• Sephora is opening up mini shops inside Kohl’s stores

• Kohl’s Stock Jumps Nearly 13% After Announcing In-Store Partnership With Sephora

• Kohl’s will host Sephora shops as retail power shifts away from malls.

• Sephora to Set Up Shop Inside Kohl’s

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SEPHORiA

• Sephora’s Annual Beauty Convention SEPHORiA Is Returning Virtually This Year 

• Sephora goes virtual with annual ‘SEPHORiA’ event 

• SEPHORiA is Back: Sephora’s Event Arm Goes Virtual

• Beauty’s Latest Virtual Event 

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Clean at Sephora

• Sephora expands sustainability efforts with Clean + Planet Positive labeling

• Sephora’s Clean + Planet Positive Program Kicks Off New Environmental Standards for the Retailer’s Brands

• Sephora Updates Its Clean Beauty Program To Incorporate Sustainability And Add Restricted Ingredients

• Prima’s Co-Founders On Sephora’s New Clean + Planet Positive Initiative And The Clean Beauty Backlash

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Sephora Spring Savings Event

• Sephora’s Spring Savings Event Is Here — What Beauty Insiders Need to Know

• Beauty-Lovers Rejoice: Sephora’s Spring Savings Event Is Finally Here

• Sephora’s Spring Savings Event Is Here

• Starting Today All Shoppers Have Access To Sephora’s Spring Sale—Here’s What To Buy

• Sephora announces Spring Savings Event kicking off on April 9

• Sephora Spring Savings Sale 2021: Shop the best spring deals

• Beauty Insiders can save big with a Sephora promo code for the huge spring savings event

• Sephora’s Having A BIG Spring Sale — Here’s What We’re Buying

• 19 beauty must-haves to shop at Sephora’s Spring Savings sale — for under $20

• Dyson Hair Tools Are Up to 20% Off During Sephora’s Spring Sale Event

• 17 of the best beauty products to buy from the Sephora Spring Savings Event this weekend

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Accelerate Program

• Sephora Elevates BIPOC­ Owned Brands Through Its Incubator Program

• Sephora Announces New BIPOC-Owned Beauty Brands Coming This Year

• These Brands Owned by People of Color Are Part of Sephora Accelerate 2021

• Sephora Doubles Number Of Black-owned Beauty Brands After New Racial Bias Study

• Sephora’s New Incubator Brands Are All BIPOC-Owned

• Building a Broader Brand, Sephora’s Incubator Program Announces 8 BIPOC-Owned Prestige Beauty Brands in Development

• Sephora’s 2021 Incubator Program Features 100% BIPOC-Owned Brands.

• Meet The 8 POC-Owned Brands in Sephora’s 2021 Accelerate Program

• Sephora Plans to Launch POC-owned Brands via Accelerate Program

• Sephora revamps 2021 Accelerate program to underscore diversity efforts