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Sephora US Announces New Theme and City for The 2024 Sephoria Experience

The global retailer debuts its annual beauty event this fall in Atlanta with an all-new theme, Beauty Funhouse, promising first-of-its-kind programming and surprise & delight moments for all beauty fans

Interior of Sephora Store
Sephora pilots new body care merchandising strategy

Sephora is piloting a new in-store merchandising program, capitalizing on the body-care boom.

Sephora Impact Summit
Sephora Celebrates BIPOC Beauty Entrepreneurs at Its First-Ever Impact Summit

This week, Sephora North America hosted its inaugural Sephora Impact Summit, a groundbreaking event focused on building, supporting, and championing BIPOC brands within the retailer’s network.

Beauty Insider Birthday Gifts
Sephora Unveils 2024 Beauty Insider Birthday Gifts Featuring Viral Products From Kosas, Youth To The People, Moroccanoil, And More

Today, Sephora announced its lineup of 2024 birthday gift offerings for the U.S. and Canada,…

Sephora Accelerate
Sephora Announces New Class Of Brand Founders For 2024 Accelerate Incubator Program

Today, Sephora North America announced the names of eight BIPOC brand founders who will join its 2024 Accelerate program, a longstanding brand incubator that supports emerging beauty businesses.

Sephora Launches Music Collective to Champion and Invest in Diverse Artists for a More Inclusive Creator Community

Sephora introduces Sephora Sounds – a first ever music collective to support and amplify underrepresented, emerging artists through Sephora’s social platforms. With Sephora Sounds, the prestige beauty retailer seeks to amplify and support diverse voices in the music artist community, and continues to enable creator representation. 

SEPHORiA House of Beauty Logo
Sephora Announces The Return Of “SEPHORiA: House Of Beauty” With First-ever Hybrid Format Including An In-person Event In New York City & Enhanced Virtual Experience

Back for Its Fifth Year, SEPHORiA 2023 will Feature More Brands, New Exclusive Perks, and an Optimized Virtual Experience with Expanded Global Access

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Meet the 2023 Sephora Squad as Sephora Continues to Champion and Invest in Diverse Creators for a More Inclusive Beauty Community 

Today, Sephora introduces the 2023 Sephora Squad – a diverse mix of 68 inspiring voices who reflect the diversity and authenticity of Sephora’s broader beauty community.

Sephora Launches Sustainable Empties Collection Program, Beauty (Re)purposed, To Help Reduce Packaging Waste 

Sephora, the largest prestige beauty omni-retailer in the U.S. and Canada, is working to lead industry-wide collaboration and change to support product circularity in partnership with Pact Collective, a nonprofit collective on a mission to reduce beauty and wellness packaging waste.