In The News

Diversity, Equity, and Inclusion News

• Sephora expands shade matching technology and merchandising support for Black-owned brands

• Sephora announces first-ever Black-owned brands campaign to support and celebrate Black beauty

• Sephora Applies New AI Technology for Inclusive Color IQ Relaunch

• Sephora’s New Foundation Matching Technology Goes Beyond Finding Your Perfect Shade”

• Sephora’s latest campaign is a tribute to Black beauty, culture and voices

• Sephora celebrates Black beauty in new digital and TV campaign

• EXCLUSIVE: Sephora to Add More Black-owned Brands

• Sephora Updates Dei Plan, Adds More Black-Owned Beauty Brands, Takes Cue From Its Owners On Marketing

• Sephora Says It Will Double Its Black-Owned Brands by Year’s End (

• What Does the 15 Percent Pledge Look Like in Practice? Sephora’s Trying to Show and Prove

• Sephora’s plan to combat racial bias: Fewer security guards, more Black-owned brands and new protocols

• Sephora Releases ‘Racial Bias in Retail’ Study

• How Sephora is tackling racial bias in retail

• How Sephora Plans to Eliminate Racial Bias in its Stores

• Sephora’s Racial Bias Report Shows Just How Traumatic Shopping Can Be for People of Color

• Sephora Announces Action Plan to Address Racial Bias in Retail

• Sephora Announces Action Plan To Create An Equitable Shopping Experience For All

• How Sephora Is Using Data To Eliminate Racial Bias And Foster Belonging In Their Customer Experience

• Sephora rolls out action plan to address racial bias

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Sephora at Kohl’s 

• Sephora at Kohl’s: The Big Reveal 

• The first batch of Sephora shops opened inside Kohl’s. Here’s what to expect and where they’ll be next 

• Sephora at Kohl’s locations are opening. See which stores are getting a makeover and when

• You Can Now Conveniently Shop Your Favorite Sephora Brands Inside Kohl’s 

• You’ll Soon Be Able To Shop Fenty & Drunk Elephant At Your Local Kohl’s

• Sephora and Kohl’s Reveal Brand Lineup

• Sephora at Kohl’s to host blockbuster lineup of over 125 beauty brands

• Sephora And Kohl’s Unveil Over 125 Prestige Beauty Brands

• Sephora and Kohl’s Sign Long-term Partnership

• Sephora will open mini shops inside 850 Kohl’s stores by 2023, as retailer bets big on beauty

• Sephora to Set Up Shop Inside Kohl’s

• Kohl’s Plans Sephora In-Store Shops, Sending Shares Soaring

• Sephora is opening 850 mini stores at Kohl’s locations in the next 2 years

• Sephora is opening up mini shops inside Kohl’s stores

• Kohl’s Stock Jumps Nearly 13% After Announcing In-Store Partnership With Sephora

• Kohl’s will host Sephora shops as retail power shifts away from malls.

• Sephora to Set Up Shop Inside Kohl’s

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SEPHORiA

• Sephora’s Annual Beauty Convention SEPHORiA Is Returning Virtually This Year 

• Sephora goes virtual with annual ‘SEPHORiA’ event 

• SEPHORiA is Back: Sephora’s Event Arm Goes Virtual

• Beauty’s Latest Virtual Event 

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Clean at Sephora

• Sephora expands sustainability efforts with Clean + Planet Positive labeling

• Sephora’s Clean + Planet Positive Program Kicks Off New Environmental Standards for the Retailer’s Brands

• Sephora Updates Its Clean Beauty Program To Incorporate Sustainability And Add Restricted Ingredients

• Prima’s Co-Founders On Sephora’s New Clean + Planet Positive Initiative And The Clean Beauty Backlash

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Sephora Spring Savings Event

• Sephora’s Spring Savings Event Is Here — What Beauty Insiders Need to Know

• Beauty-Lovers Rejoice: Sephora’s Spring Savings Event Is Finally Here

• Sephora’s Spring Savings Event Is Here

• Starting Today All Shoppers Have Access To Sephora’s Spring Sale—Here’s What To Buy

• Sephora announces Spring Savings Event kicking off on April 9

• Sephora Spring Savings Sale 2021: Shop the best spring deals

• Beauty Insiders can save big with a Sephora promo code for the huge spring savings event

• Sephora’s Having A BIG Spring Sale — Here’s What We’re Buying

• 19 beauty must-haves to shop at Sephora’s Spring Savings sale — for under $20

• Dyson Hair Tools Are Up to 20% Off During Sephora’s Spring Sale Event

• 17 of the best beauty products to buy from the Sephora Spring Savings Event this weekend

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Store Openings

• Sephora To Open Over 260 New Stores In 2021 Including Kohl’s Concept

• Sephora Will Open Another 60 Stores in the US

• Sephora Is Opening 260 More Stores in 2021, Including Sephora at Kohl’s

• Sephora Plans Dozens of U.S. Stores in Bet on Physical Retail

• Kohl’s unveils first stores getting Sephora shops this fall. Is your store getting a beauty makeover? See the list.

• Sephora is opening more stores as it moves beyond the mall

• Sephora PLANS DOZENS OF NEW U.S. STORES IN BET ON PHYSICAL RETAIL RESURGENCE

• Ulta Beauty and Sephora bet on physical retail

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Accelerate Program

• Sephora Elevates BIPOC­ Owned Brands Through Its Incubator Program

• Sephora Announces New BIPOC-Owned Beauty Brands Coming This Year

• These Brands Owned by People of Color Are Part of Sephora Accelerate 2021

• Sephora Doubles Number Of Black-owned Beauty Brands After New Racial Bias Study

• Sephora’s New Incubator Brands Are All BIPOC-Owned

• Building a Broader Brand, Sephora’s Incubator Program Announces 8 BIPOC-Owned Prestige Beauty Brands in Development

• Sephora’s 2021 Incubator Program Features 100% BIPOC-Owned Brands.

• Meet The 8 POC-Owned Brands in Sephora’s 2021 Accelerate Program

• Sephora Plans to Launch POC-owned Brands via Accelerate Program

• Sephora revamps 2021 Accelerate program to underscore diversity efforts

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Coach x Sephora Collection

• Coach Teams With Sephora for Makeup Collection

• Refinery29: Coach & Sephora Dropped The Coolest Makeup Collab

• Elite Daily: The Sephora Collection x COACH Collaboration Is Almost Too Pretty To Use

• Nylon: Coach Announces a Limited-Edition Beauty Collection with Sephora

• The Zoe Report: Coach & Sephora Teamed Up For A Whimsical Collaboration

• Stylecaster: Coach & Sephora Collection Just Dropped The Most Fun Makeup Collab Of 2021

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Brother Vellies x Sephora Collection

• Brother Vellies and Sephora Teamed Up On a Collection of Affordable Makeup Bags

• Brother Vellies & Sephora Collection Launched the Dreamiest Makeup Bags

• Sephora Just Launched Makeup Bags with Brother Vellies Designer Aurora James

• Brother Vellies and Sephora Debut an Exclusive Makeup Bag Collection.

• “Brother Vellies Just Dropped Exclusive Beauty Bags At Sephora

• “The Cult-Favorite Boots From Brother Vellies Now Come In A Matching Makeup Bag”

• Sephora partners with Brother Vellies for stylish accessories launch

• Sephora Just Launched Makeup Bags with Brother Vellies Designer Aurora James

• Big Beauty Tuesday: How Brother Vellies’ Aurora James Is Helping Retailers Make a Giant Step for Black Businesses

• Finally! The Brother Vellies x Sephora Collab That’s 2 Years In The Making

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Sephora Collection Best Skin Ever

• The Sephora Collection Best Skin Ever Foundation Offers, Maybe, The Best Coverage Ever

• Sephora Collection’s New Best Skin Ever Foundation Is as Good as It Says – and Only $20.

• Sephora Collection Just Dropped a New Foundation – and It’s Just $20

• Sephora’s New Foundation Made My Skin Look 10x Better In One Swipe.

• Sephora Collection’s Best Skin Ever Liquid Foundation Lives Up to Its Name.

• I Put Sephora’s New Best Skin Ever Foundation to the Test.

• I’ve Tried Hundreds of Foundations on My Combination Skin, and This One Is Hands Down the Best