Sephora Accelerate Brand Incubation Focused on Founders of Color

Accelerate Flower Icon

Brand Incubation Focused on Founders of Color

Founded in 2016, Sephora Accelerate was launched with the intent of cultivating a community of innovative, inspirational founders in beauty. In early 2021, Sephora revamped the program to focus on brand founders of color, as part of its larger commitment to equity across all areas of the business and the 15 Percent Pledge. 

Through the Accelerate program, founders embark on a six-month journey featuring a robust curriculum, mentorship, merchandising support, potential funding, and investor connections to all participants – as well as having the opportunity to launch at Sephora upon completion of the program. 

For more information on the program, please visit SephoraAccelerate.com.

Meet the 2025 Cohort

Photo of Krys Lunardo
Aziza El Wanni
THE POTION STUDIO
Photo of Selah Lemon
Hye Young Kim
OliviaUmma
Photo of Madhu Punjabi
Jade Beguelin & Sabrina Sadeghian
4AM
Photo of Sravya Adusumilli
Christal Alert
TONAL Cosmetics
Photo of Kiku Chaudhuri
Funmi Monet
INFLUXIOUS
Photo of Carolina Contreras
Merian O
Bounce Curl
Photo of Scarlett Rocourt
Navneet Kaur & Fatema Raja
RUHVEDA
Photo of Fara Homidi
Judy Koloko
The Steam Bar

Accelerate Alumni

logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo

Downloads