Sephora’s 2025 Accelerate Incubator Program Celebrates a Decade of Impact with New Class of Brand Founders
Today, Sephora North America revealed the names of eight BIPOC brands selected for its 2025 Accelerate program, a signature incubator designed to nurture and propel emerging beauty brands.
Sephora Opens Applications For Its 2025 Accelerate Brand Incubator Program
Beginning today, Sephora is accepting applications for its 2025 Accelerate Program, its longstanding brand incubator aimed at building a community of innovative, inspirational brand founders of color in the beauty space.
Sephora US Announces New Theme and City for The 2024 Sephoria Experience
The global retailer debuts its annual beauty event this fall in Atlanta with an all-new theme, Beauty Funhouse, promising first-of-its-kind programming and surprise & delight moments for all beauty fans
Sephora pilots new body care merchandising strategy
Sephora is piloting a new in-store merchandising program, capitalizing on the body-care boom.
Sephora Celebrates BIPOC Beauty Entrepreneurs at Its First-Ever Impact Summit
This week, Sephora North America hosted its inaugural Sephora Impact Summit, a groundbreaking event focused on building, supporting, and championing BIPOC brands within the retailer’s network.
Sephora Unveils 2024 Beauty Insider Birthday Gifts Featuring Viral Products From Kosas, Youth To The People, Moroccanoil, And More
Today, Sephora announced its lineup of 2024 birthday gift offerings for the U.S. and Canada, and beauty lovers are sure to be excited. The highly-anticipated birthday gifts will feature essential, prestige beauty products spanning across makeup, skincare, and haircare categories from Kosas, Youth to the People, and Moroccanoil. The gifts are available to all three…
Sephora Announces New Class Of Brand Founders For 2024 Accelerate Incubator Program
Today, Sephora North America announced the names of eight BIPOC brand founders who will join its 2024 Accelerate program, a longstanding brand incubator that supports emerging beauty businesses.
Sephora, Digitas and NBCUniversal to Deliver Groundbreaking Limited Docuseries Celebrating Latine Beauty Entrepreneurs
Four-part custom series to launch exclusively on Peacock on November 15
In Honor of World Mental Health Day, Sephora Commits to Donating 100 Percent* of Rare Beauty by Selena Gomez Product Sales to the Rare Impact Fund
On October 10, 100%* of all Rare Beauty product sales sold at SEPHORA locations worldwide will benefit the Rare Impact Fund in support of its youth mental health non-profit partners.
Sephora Calls on Brands to Apply for Its 2024 Accelerate Program
Beginning September 6th through September 25th, Sephora will be accepting applications for its 2024 Accelerate program, its longstanding brand incubator aimed at building a community of innovative, inspirational brand founders of color in the beauty space. The Accelerate program – which first launched in 2016 – was revamped in 2021 to focus exclusively on supporting…
Sephora Launches Music Collective to Champion and Invest in Diverse Artists for a More Inclusive Creator Community
Sephora introduces Sephora Sounds – a first ever music collective to support and amplify underrepresented, emerging artists through Sephora’s social platforms. With Sephora Sounds, the prestige beauty retailer seeks to amplify and support diverse voices in the music artist community, and continues to enable creator representation.
Sephora Announces The Return Of “SEPHORiA: House Of Beauty” With First-ever Hybrid Format Including An In-person Event In New York City & Enhanced Virtual Experience
Back for Its Fifth Year, SEPHORiA 2023 will Feature More Brands, New Exclusive Perks, and an Optimized Virtual Experience with Expanded Global Access
Meet the 2023 Sephora Squad as Sephora Continues to Champion and Invest in Diverse Creators for a More Inclusive Beauty Community 
Today, Sephora introduces the 2023 Sephora Squad – a diverse mix of 68 inspiring voices who reflect the diversity and authenticity of Sephora’s broader beauty community.
Sephora Launches Sustainable Empties Collection Program, Beauty (Re)purposed, To Help Reduce Packaging Waste 
Sephora, the largest prestige beauty omni-retailer in the U.S. and Canada, is working to lead industry-wide collaboration and change to support product circularity in partnership with Pact Collective, a nonprofit collective on a mission to reduce beauty and wellness packaging waste.
Sephora and TikTok Partner to Pioneer New Program for Rising Beauty Brands and Content Creators
Today, Sephora and TikTok, along with partner agency Digitas, announce the launch of a partnership designed for new, founder-led beauty brands to navigate the world of creator content. The Sephora x TikTok Incubator Program will connect TikTok creators to best-in-class beauty brands from the Sephora’s Accelerate program, helping them learn impactful social content strategies through…
Sephora Reveals Highly Anticipated Beauty Insider Birthday Gifts For 2023, Including Dior, Glow Recipe, Ilia, Ouai – And More!
Today, Sephora announced its 2023 birthday gift offerings for the U.S. and Canada in the makeup, skincare, haircare and fragrance categories from Dior, Glow Recipe, ILIA, and OUAI.
Sephora Announces Participants for 2023 Accelerate Brand Incubator Program, With Continued Focus on Bipoc Brand Founders and New Programming
Sephora announces new program features available to participating brands
DoorDash and Sephora Partner for On-Demand Delivery Across North America
New partnership offers fast and convenient delivery of Sephora’s expansive selection of beauty products within an hour from over 500 stores across the U.S.
Sephora’s Artemis Patrick Honored At The Fragrance Foundation’s
2022 Circle Of Champions
Leaders from across the fragrance industry gathered on Tuesday evening at 583 Park Avenue for The Fragrance Foundation’s 2022 Circle of Champions. It was a dynamic and moving celebration of this visionary and passionate leader, Artemis Patrick, Executive Vice President, Global Chief Merchandising Officer at Sephora.
