Sephora Accelerate Brand Incubation Focused on Founders of Color

Accelerate Flower Icon

Brand Incubation Focused on Founders of Color

Founded in 2016, Sephora Accelerate was launched with the intent of cultivating a community of innovative, inspirational founders in beauty. In early 2021, Sephora revamped the program to focus on brand founders of color, as part of its larger commitment to equity across all areas of the business and the 15 Percent Pledge. 

Through the Accelerate program, founders embark on a six-month journey featuring a robust curriculum, mentorship, merchandising support, potential funding, and investor connections to all participants – as well as having the opportunity to launch at Sephora upon completion of the program. 

For more information on the program, please visit

Meet the 2024 Cohort

Photo of Yasmin Zeinab
Yasmin Zeinab
Photo of Roz Samimi
Roz Samimi
Photo of Teri Johnson
Teri Johnson
Harlem Perfume Co.
Photo of Diipa Buller Khosla
Diipa Büller-Khosla
indē wild
Photo of Katini Yamaoka
Katini Yamaoka
Katini Skin
Photo of Denise Vasi
Denise Vasi
MAED Beauty
Photo of Hannah Diop and Issa Rae
Hannah Diop & Issa Rae
Sienna Naturals
Photo of Quani Burnett
Quani Burnett
Soft Rows

Accelerate Alumni

Brown Girl Jane Logo
Glasshood Logo
Moodeaux Logo
Of Other Worlds Logo
Oui The People Logo
Range Beauty Logo
basma logo
Eadem Logo
fara homidi logo
house of foster logo
mango people logo
kempt logo
lion pose logo
miss rizos logo
wonder curl logo
shaz and kiks logo
54 Thrones Logo
Hyper! Logo
Imania Beauty
Kulfi Logo
Ries Logo
Topicals Logo