Sephora Accelerate Brand Incubation Focused on Founders of Color

Accelerate Flower Icon

Brand Incubation Focused on Founders of Color

Founded in 2016, Sephora Accelerate was launched with the intent of cultivating a community of innovative, inspirational founders in beauty. In early 2021, Sephora revamped the program to focus on brand founders of color, as part of its larger commitment to equity across all areas of the business and the 15 Percent Pledge. 

Through the Accelerate program, founders embark on a six-month journey featuring a robust curriculum, mentorship, merchandising support, potential funding, and investor connections to all participants – as well as having the opportunity to launch at Sephora upon completion of the program. 

For more information on the program, please visit

Meet the 2022 Cohort

Photo of Basma Hameed
Basma Hameed
BASMA Beauty
Photo of Parisa Durrani
Parisa Durrani
BASMA Beauty
Photo of Krys Lunardo
Krys Lunardo
Founder & CEO
Photo of Selah Lemon
Selah Lemon
House of Foster
Photo of Madhu Punjabi
Madhu Punjabi
Lion Pose
Co-Founder & CEO
Photo of Nisha Phatak
Nisha Phatak
Lion Pose
Co-Founder & COO
Photo of Sravya Adusumilli
Sravya Adusumilli
Mango People
Photo of Kiku Chaudhuri
Kiku Chaudhuri
Photo of Rimah Husain
Rimah Husain
Founder & CEO
Photo of Carolina Contreras
Carolina Contreras
Miss Rizos
Founder & CEO
Photo of Scarlett Rocourt
Scarlett Rocourt
Wonder Curl
Photo of Fara Homidi
Fara Homidi
Fara Homidi
Founder & CEO

Accelerate Alumni

54 Thrones Logo
Hyper! Logo
Kulfi Logo
Imania Beauty
Ries Logo
Topicals Logo
Eadem Logo