Sephora Accelerate Brand Incubation Focused on Founders of Color

Accelerate Flower Icon

Brand Incubation Focused on Founders of Color

Founded in 2016, Sephora Accelerate was launched with the intent of cultivating a community of innovative, inspirational founders in beauty. In early 2021, Sephora revamped the program to focus on brand founders of color, as part of its larger commitment to equity across all areas of the business and the 15 Percent Pledge. 

Through the Accelerate program, founders embark on a six-month journey featuring a robust curriculum, mentorship, merchandising support, potential funding, and investor connections to all participants – as well as having the opportunity to launch at Sephora upon completion of the program. 

For more information on the program, please visit

Meet the 2023 Cohort

Photo of Malaika Jones, Tai Beauchamp and Nia Jones
Malaika Jones
Tai Beauchamp
Nia Jones

Photo of Sienna Brown
Sienna Brown
Photo of Brianna Arps
Brianna Arps
Photo of Simedar Jackson
Simedar Jackson
Of Other Worlds
Photo of Karen Young
Karen Young
OUI the People
Photo of Alicia Scott
Alicia Scott
Range Beauty
Photo of Camille Martin
Dr. Camille Martin
Seaspire Skincare

Accelerate Alumni

basma logo
fara homidi logo
house of foster logo
kempt logo
lion pose logo
mango people logo
miss rizos logo
shaz and kiks logo
sistine logo
wonder curl logo
54 Thrones Logo
Hyper! Logo
Imania Beauty
Kulfi Logo
Ries Logo
Topicals Logo
Eadem Logo