The summer-long activation blends pool culture, wellness, and Sephora curated beauty moments across two distinct East Coast hotel destinations
Photo Credits: Pel Production
NEW YORK, NY (May 20, 2026)— This summer, the first-ever Sephora Summer Club will debut at The William Vale in Williamsburg, Brooklyn and Isla Bella Beach Resort in the Florida Keys – available from May 22nd, 2026, through September 7th, 2026. The first-ever Sephora pool experience introduced in partnership with these two iconic luxury hotel destinations features elevated guest touchpoints, such as a Sephora Beauty Library where guests can rent beauty tools, curated SPF stations with complimentary sun-care products, and a dedicated Sephora Kiosk, stocked all season with fan-favorite essentials available for purchase. Thoughtfully integrated programming and branding with Sephora’s signature black and white stripes will enhance each hotel’s poolside atmosphere, while remaining true to each destination’s distinct sense of place.
At The William Vale’s stunning Vale Pool, the Sephora Summer Club experience channels metropolitan sophistication and social energy. In contrast, Isla Bella Beach Resort offers a more sensorial, oceanfront escape, where experiences reflect a slower, more restorative space – together capturing the full spectrum of summer beauty: expressive, escapist, and experiential.
“The Sephora Summer Club represents a new chapter in how we connect with our community beyond our stores, inviting travelers to step inside the world of Sephora via an immersive beauty experience,” said Jessica Stacey, SVP External Communications, Experiential and Marketing Partnerships at Sephora US. “By bringing together prestige beauty, hospitality, and the energy of pool club culture, we’ve created a coveted summer lifestyle destination built for product discovery and self-expression and is one that makes Sephora an essential part of how guests experience the summer season.”
Sephora Summer Club Experiential Programming Menu
- At Both Properties:
- Curated & Complimentary SPF Stations: Thoughtfully stocked SPF hubs featuring a selection of high-performance formulas, encouraging reapplication throughout the day and product discovery of the newest sunscreen offerings at Sephora
- Sephora Rewards Bazaar Inclusions: Sephora Beauty Insider members will have the opportunity to use points to redeem hotel packages at both properties, inclusive of a 2-night stay and a reservation at the Sephora Summer Club with a food & drink credit, plus an in-room goodie bag
- Custom Food & Beverage Experiences: A curated selection of poolside bites and cocktails created in collaboration with Sephora, including the signature Sephora Spritz, designed to complement the seasonal experience
- Dive-In Movie Nights: Monthly poolside screenings paired with themed cocktails and branded concession
- At The William Vale:
- Sephora’s Beauty Library: An in-room, try-before-you-buy experience featuring a curated selection of Sephora fan-favorite premium tools and treatments. Left your favorite glam tools at home? No problem. From iconic hair tools to high-performance beauty essentials, this service ensures everything guests need to get ready is just a room service call away
- Sephora Kiosk: A curated Sephora beauty kiosk will offer guests a selection of travel-ready essentials and premium products available for purchase, seamlessly blending luxury hospitality with on-demand beauty discovery
- At Isla Bella Beach Resort:
- Sephora Yoga Sundays: Weekly beachfront classes blending wellness and beauty, complete with branded mats and post-class product offerings
“We’re always looking for ways to push the guest experience forward in a way that reflects the energy and creativity of Williamsburg,” says William van Wassenhove, Managing Director of The William Vale. “Sephora Summer Club felt like a natural fit — bringing together beauty, design, and social programming in a way that enhances how guests experience the property throughout the summer.”
“At Isla Bella Beach Resort, our focus is on creating experiences that feel immersive and deeply connected to the spirit of the Florida Keys,” says Justin Nels, Managing Director of Isla Bella Beach Resort. “Sephora Summer Club introduces a thoughtful layer to that experience — blending beauty and wellness into moments that feel effortless, restorative, and perfectly suited to a coastal stay.”Sephora Summer Club will be available for a limited time throughout the summer season at The William Vale and Isla Bella Beach Resort. Reservations can be made via each property’s website: www.thewilliamvale.com and www.islabellabeachresort.com along with day access for locals via ResortPass.
About Isla Bella Beach Resort
Isla Bella Beach Resort is a luxurious, sustainability-driven beachfront hotel and spa based at the threshold of the iconic Seven Mile Bridge in the Florida Keys. The hotel sits on 24 waterfront acres and is surrounded by a canopy of greenery and sweeping views of the Cerulean Sea. In addition to the private, mile-long coastline, the property offers a full-service spa, five oceanfront pools, and five distinct dining spots. The area boasts some of America’s best fishing and guests can enjoy an array of water sports, including fishing charters, jet ski tours, and kayak, snorkeling, and scuba diving trips.
About The William Vale
Offering urban sophistication & a personalized hospitality experience in the beating heart of Brooklyn, The William Vale is a 23-story architectural gem features 183 guestrooms and suites replete with a private balcony—an amenity that’s nearly unheard of in New York City — allowing guests to enjoy stunning views of the Manhattan skyline and Brooklyn’s vibrant surroundings. Blending contemporary design with an urban edge, sweeping city views, floor-to-ceiling windows, custom designer décor, The William Vale’s multitude of experiences capture the essence of the vibrant Williamsburg neighborhood, including an award-winning Southern Italian restaurant,Leuca, curated by award-winning Chef Andrew Carmellini and NoHo Hospitality Group, stunning rooftop bar Westlight, daytime cafe Little Fino, the outdoor Vale Pool — one of the longest outdoor hotel pools in Brooklyn & the 1,500 sq ft private Vale Park, in addition to seasonal luxury programming & elevated wellness experiences.
