The Retailer’s Campaign “We All Sephora” brings Humor and Heart to Holiday Gifting
(San Francisco, CA – October 26, 2026) – This holiday season, Sephora, the leading prestige beauty retailer, is proving that anyone can give something beautiful – including Seth Rogen. Today, Sephora U.S. and Canada unveil “We All Sephora,” a holiday campaign starring actor, director, writer, and producer Seth Rogen, bringing a playful approach to beauty gifting, while reinforcing Sephora as the go-to holiday gifting destination for everyone on your list. As the kickoff to the festive season, Sephora clients will discover exclusive products and expertly curated edits that you can only find at Sephora, now and throughout the holiday season.
Directed by Jason Woliner, and created in partnership with GUT New York, the campaign features Rogen, an unexpected beauty shopper, as he heads to Sephora in search of the perfect holiday gifts. With a little help and expert guidance from a Sephora Beauty Advisor, he navigates the world of beauty through his signature comedic lens, from discovering setting spray for his producer and the perfect scent for his cousin, and so much more. Through Sephora’s product expertise and brand curation, Seth starts off the holiday season with personalized and thoughtful gifts for his family and friends. Clients can discover and shop for Seth’s curated selection featured in the campaign at Sephora just in time for gifting exchanges and holiday gatherings.
“I had a lot of fun working on this campaign with Sephora.” said Seth Rogen. “Holiday gifting can be stressful, so anything that makes it easier is a win in my book.”
“The best gifts create moments of joy, especially when it comes in a black and white striped bag, but finding the right one isn’t always easy when you don’t know where to start – so our goal at Sephora is to make gifting feel effortless for everyone you’re celebrating this season,” said Zena Arnold, Chief Marketing Officer at Sephora U.S. “Seth is the perfect partner because he brings a warmth, curiosity and humor that makes beauty feel approachable and fun. He wants to find something meaningful for the people he cares about and turned to our Beauty Advisors for a little guidance along the way. Through ‘We All Sephora’, we’re bringing that confidence to life, turning the pressure of finding the right gift into the joy of discovery.”
To kick off the Holiday campaign, Sephora brought “We All Sephora” to life through a “Sethphora” takeover at The Grove location in Los Angeles, CA, bringing the activation to Seth’s home city. The unexpected, playful facade replaced the Sephora name with Seth’s own – teasing the arrival of the brand’s upcoming partnership. The campaign will roll out officially on October 29th across CTV, linear television, streaming and social, and clients can shop for Seth’s curated holiday picks on Sephora.com and the Sephora App.
