The beloved loyalty program expands its offerings to include new categories like hair and body care
Today, Sephora revealed its 2020 birthday gift offerings available to members of its Beauty Insider program. New to this year’s birthday gift options is the hair and body care category, now available both in-stores and online, giving customers more options to choose from product favorites. These products are available at all three tiers of Beauty Insider membership: Insider, VIB and Rouge.
“Sephora’s birthday gifts are something our customers look forward to every year. They are a great way to explore new products, many of which are exclusive to us.” said Allegra Stanley, Vice President, General Manager of Loyalty for Sephora. “As our customers continue to show interest in different categories like clean beauty and hair care, we’re pleased to be able to deliver differentiated options through our birthday gift offerings, providing customers more choice than ever before.”
This year, options include mini sets from:
– MILK Makeup:
o KUSH High Volume Mascara – This intense black mascara is formulated with hemp-derived cannabis seed oil to condition and heart-shaped fibers to lock onto lashes for long-lasting volume, length, and curl.
o Lip + Cheek in Werk – A multi-use lip and cheek color stick provides buildable, blendablecolor, while good ingredients like mango butter, avocado oil, and apricot oil hydrate and allow for instant, seamless absorption.
o Hydro Grip Primer – Offering up all-day hydration and hold, this makeup-gripping primer is formulated with hemp-derived cannabis seed extract and blue agave extract.
– Sol de Janeiro:
o Brazilian Bum Bum Cream – Powered by a Brazilian blend of extraordinarily nourishing cupuaçu butter, antioxidant powerhouse açaí, and super-conditioning coconut oil, this award-winning, cult favorite body cream absorbs quickly to help tighten and smooth the look of skin.
o Coco Cabana Cream – Sol de Janeiro’s most moisturizing body cream for bouncy, moisture-plush skin is wrapped in body-loving oils and whipped with CocoSugar Blend to attract up to 72 hours of hydration.
– Briogeo:
o Scalp Revival Charcoal & Coconut Oil Micro-Exfoliating Shampoo – This unique, charcoal- and coconut oil-infused scalp shampoo detoxifies, exfoliates, soothes, and balances the scalp for optimal scalp health.
o Don’t Despair, Repair! Deep Conditioning Mask – This intensive weekly treatment works in as little as five minutes to restore essential hydration and natural vibrancy to dry, brittle, over-processed, and otherwise lackluster locks.
VIB and Rouge members can also choose from an additional product option, available exclusively via the online Birthday Boutique during customers’ birthday months. This limited-edition item rotates throughout the year, so customers should check back for the latest product offering closer to their birthday months. First up for the year: Jo Malone Wood Sage & Sea Salt Cologne.
