NEW YORK (September 25, 2025) – Madison Square Garden Entertainment Corp. (“MSG Entertainment”) and Sephora US announced today a groundbreaking partnership, with Sephora named the first-ever official beauty retailer of the iconic precision dance company – the Radio City Rockettes – and of America’s most beloved holiday show, the Christmas Spectacular Starring the Radio City Rockettes. The 2025 Christmas Spectacular, taking place during the Rockettes milestone centennial year, returns to the Great Stage at Radio City Music Hall beginning November 6.
This innovative partnership will use engaging storytelling, product integration, and holiday excitement to explore the intersection of performance and beauty, with a focus on empowerment, self-expression, and athleticism. It will come to life via a variety of touchpoints, including a social content series to be posted across both brand’s channels throughout the holiday season – featuring appearances and collaborations with Sephora brand founders and talent – and on a digital billboard in Times Square. Sephora will also be providing each Rockette with a custom-branded makeup trunk filled with Sephora products, designed to celebrate their artistry and amplify backstage beauty routines, and will be hosting a meet-and-greet with Rockettes at a Sephora store in NYC.
“We are excited to welcome Sephora as the first official beauty retailer of the Radio City Rockettes and the Christmas Spectacular,” said Jessica Tuttle, Executive Vice President, Productions at MSG Entertainment, the parent company of the Rockettes. “This powerful partnership celebrates the athleticism and glamour of these incredible women, and we look forward to highlighting their beauty and strength through unique and compelling social content as we close out the Rockettes’ centennial year.”
“This partnership marks an exciting chapter in our ongoing commitment to the intersection of performance and beauty and a celebration of our shared values,” said Jessica Stacey, SVP External Communications, Experiential and Marketing Partnerships at Sephora. “With a social-first approach, we’re spotlighting the beauty that takes place both on and off the stage: the traditions, talent, inherent nostalgia, and sense of belonging that make the Rockettes and the Christmas Spectacular so iconic.”
To announce the partnership, the Rockettes took over a Sephora storefront in New York City, picking out their favorite products and getting glam, complete with the dance company’s signature red lip. To watch the video, click here.
Founded in 1925 and celebrating their centennial this year, the Rockettes are the longest-running precision dance company in America and world-renowned for their signature Rockettes Precision Dance Technique™. The Rockettes have been part of Americana throughout their history, entertaining hundreds of millions of people and appearing at some of the biggest events in entertainment over the last century. Since its opening at Radio City Music Hall in 1933, the Christmas Spectacular has brought holiday joy to more than 72 million people from around the world. In recent years, the Rockettes have rocked social media with their dance videos and fun takes on viral trends, amassing a social media fan base of more than 6 million followers and dancing alongside celebrities, television personalities and Broadway stars.
Tickets for the 2025 Christmas Spectacular are available online at www.rockettes.com/christmas or in person at the Ticketmaster Box Office at Radio City Music Hall (1260 6th Avenue between 50th and 51st Streets). For groups of nine or more, please contact the Group Sales Department at 212-465-6080 or Group.Sales@msg.com. Visit www.rockettes.com/groups for more information.
For Rockettes x Sephora partnership photo assets, please click here.
For 2025 Christmas Spectacular assets, please click here.
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About Madison Square Garden Entertainment Corp.
Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Company’s portfolio includes a collection of world-renowned venues – New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre – that showcase a broad array of sporting events, concerts, family shows, and special events for millions of guests annually. In addition, the Company features the original production, the Christmas Spectacular Starring the Radio City Rockettes, which has been a holiday tradition for more than 90 years. More information is available at www.msgentertainment.com.
Press Contacts:
MSG Entertainment – msgepr@msg.com
Sephora – sephorapr@devriesglobal.com
