Sephora is kicking off the new year by unveiling its highly anticipated lineup of 2025 birthday gift offerings for the U.S. and Canada and there is so much to look forward to!
- Iconic Brand Lineup
- All three tiers of Beauty Insider members (Insider, VIB, and Rouge) have access to viral products from Makeup By Mario, Summer Fridays, LANEIGE, amika, Kérastase*, and Juliette Has A Gun*.
- Luxe Surprises on the Horizon
- Later in the year, look out for exclusive offerings from Burberry and Kayali*, bringing even more prestige beauty to the lineup.
- Rotating Online Exclusives
- VIB and Rouge clients have even more options to choose from, with a new online-exclusive gift released each quarter. VIB and Rouge clients with birthdays from January through March will have exclusive access to our first-ever clinical skincare birthday gift from Skinfix, followed by other premium offerings throughout the year to keep the celebration going!
- More Ways to Celebrate
- Beauty Insiders can opt for 250 Beauty Insider points instead of a physical gift –available exclusively in-store. It’s the perfect option for those who want even more flexibility.
The gifts can be redeemed for free at Sephora and Sephora at Kohl’s locations, or online with a $25 minimum purchase**.
“Our annual birthday gifts are such a special and celebratory moment for our more than 40 million Beauty Insider Members and this year we have even more coveted offerings shoppers can choose from, ” said Emeline Berlind, Senior Vice President and General Manager, Loyalty at Sephora. ” This year, we are offering our biggest selection ever – filled with curated gifts across every category at Sephora for customers to pick what best suits their needs and routines. This is truly a unique-to-Sephora experience, and we love that we’re able to show our appreciation to our amazing Beauty Insider members every year!”
Explore the 2025 Core Birthday Gift Lineup:
- Makeup by Mario
- MoistureGlow Plumping Lip Serum, in ‘Rosewood Glow’: A hydrating, glossy balm that visibly plumps lips while delivering a dewy, shiny finish.
- Ultra Suede Sculpting Lip Pencil, in ‘Rich Mauve’: A precision lip liner that defines, sculpts, and limitlessly shapes the lips to create the illusion of a fuller pout. Zero feathering or bleeding.
- Summer Fridays
- Jet Lag Mask: A fragrance-free formula that nourishes, hydrates, and calms your skin with niacinamide, glycerin, hyaluronic acid, and antioxidants.
- Lip Butter Balm in ‘Pink Sugar’: A silky vegan balm that hydrates and soothes dry lips in seconds.
- Rich Cushion Cream Ultra Plumping Moisturizer Packette: An ultra-rich cream that visibly plumps, hydrates, and supports the moisture barrier.
- LANEIGE
- Water Bank Blue Hyaluronic Cream Moisturizer: A clinically backed, barrier-boosting cream powered by Korean skincare technology that delivers intense, long-lasting hydration.
- Cream Skin Refillable Toner & Moisturizer: A comforting milky cream-toner hybrid in a refillable bottle, enriched with nourishing ceramides and peptides for radiant, hydrated skin.
- Lip Sleeping Mask, in ‘Berry’: A leave-on lip mask that delivers intense moisture and antioxidants to soften lips while you sleep with Berry Fruit Complex, Murumuru seed and Shea butter.
- amika
- The Kure Strength Shampoo for Damaged Hair: A strength-repair shampoo clinically shown to reduce breakage and strengthen strands damaged by everyday stressors, heat, and chemical treatments.
- The Kure Strength Repair Conditioner for Damaged Hair: A strength-repair conditioner that is clinically shown to reduce breakage and strengthen damaged strands caused by everyday stressors, heat, and chemical treatments.
- The Kure Intense Strength Hair Mask: A strengthening, ultra-moisturizing hair mask that is clinically proven to significantly hydrate, strengthen, reduce breakage and improve manageability.
- Kérastase*
- Elixir Ultime Hydrating Hair Oil: A luxurious, lightweight hair oil, formulated with wild camellia to smooth frizz and enhance shine, while nourishing & strengthening hair for an irresistibly soft finish and protecting against heat up to 450°F.
- Nutritive 8H Magic Night Serum: An intensely nourishing overnight leave-in serum, formulated with plant-based proteins & niacinamide to reduce frizz, hydrate, and strengthen hair with a radiant shine and smooth satin touch in just 8 hours.
- Juliette Has A Gun*
- Not a Perfume EDP: A unique fragrance: allergen-free, made with a single molecular ingredient and beautifully minimalist. Known for its subtle, woody scent, it adapts uniquely to you, making it unforgettable yet never overpowering.
- Juliette EDP: A seductive dark cherry blended with woody modern notes of pink pepper, cashmeran, and at its heart, a beautiful Jasmine absolute.
The first online-exclusive rotating gift reserved for VIB and Rouge members:
-
Skinfix
- Triple Lipid-Peptide Cream: A buttery-rich, derm-recommended and award-winning moisturizer that instantly restores the skin barrier and improves 6 signs of aging for skin that’s deeply hydrated, radiant, firm, plump, smooth and soft.
- Triple Lipid Activating Serum: A clinical-grade serum with 10 potent, active ingredients, including polypeptides and niacinamide, that visibly plumps fine lines in 7 days.
Join the celebration today! Become a Beauty Insider Member for free by signing up in-store, on Sephora.com, or on the Sephora app. Please see terms and conditions here for eligibility.
* Not available at Sephora at Kohl’s or Kohls.com
**Customers can redeem their Birthday Gift for free in store or by spending a minimum of $25 at sephora.com or sephora.ca. No minimum purchase required to redeem at Sephora at Kohl’s or on kohls.com.
