Today, Sephora U.S. in collaboration with Digitas Pictures and Imagine Documentaries, premiered Faces of Music, a docuseries directed by filmmaker Ting Poo (Val, Amazon) that explores the strongly interwoven relationship between beauty and music. The three-part series, now available to stream on Hulu, offers a behind-the-scenes look at the inspiration and creation behind iconic beauty looks from Chappell Roan, Victoria Monét, and Becky G. From bold stage makeup to everyday skincare and nostalgic fragrances, the series reveals how these artists authentically express themselves, while showcasing how music and beauty intertwine to shape their identities and inspire artistic visions.
“As a former tween mid-west mall-rat, Sephora was a place I could go with my friends and play with makeup, watch other people apply their makeup, smell every perfume known to man, and dream of one day being just as good at my makeup as Huda (of Huda Beauty of course),” said Chappell Roan. “It was very full circle to partner with Sephora and such an honor to be part of something that I KNOW my 12-year-old self would be bragging about standing in line to buy Too Faced Lip Plumper, just saying. To know I actually DID get good enough to do my own makeup on my first album cover, and to replicate it **perfectly** on camera for ‘Faces of Music’…I give myself a little pat on the back.”
Victoria Monét added, “Sephora’s leadership in promoting diversity and inclusivity in the beauty industry is something I truly admire. From their wide range of products catering to all skin tones to their inclusive campaigns and support for emerging, diverse beauty founders, Sephora has consistently demonstrated a deep commitment to representation and empowerment. In my work and personal life, I’ve always prioritized inclusivity, seeking to amplify underrepresented voices and create spaces where everyone feels seen and valued. Music, like beauty, is universal yet deeply personal, and it’s thrilling to be a part of a project that celebrates the individuality and artistry of musicians from all backgrounds. As someone who has always used makeup as an expressive outlet, I’m excited for the world to see an inside look into how I transform into the most confident version of myself through the ‘Faces of Music’ docuseries.”
“Makeup has always been a way to express myself—a space of creativity, inclusivity, and self-expression. Partnering with Sephora, a brand that celebrates these values, feels so special,” shared Becky G. “Throughout my career, I’ve focused on representing my culture and community, and the ‘Faces of Music’ series is an amazing way to bring beauty and music together to share authentic stories. I’m excited to be part of a project that uplifts diverse voices and highlights how our unique backgrounds shape who we are and the art we create.”
While this is not Sephora’s first foray into music, this collaborative project is one of the first major endeavors of Sephora’s newly formed Marketing Partnerships team, which aims to connect the retailer with new audiences by forging strategic alliances across diverse lifestyle verticals that resonate with beauty enthusiasts. The effort builds on Sephora’s history of setting trends in beauty and culture, as recently evidenced by its Sephora Sounds initiative. The initiative serves as a music collective aimed at supporting and amplifying underrepresented and emerging musical artists via exposure across Sephora’s social platforms, as well as financial benefits.
“Sephora has long been a champion of honoring each individual’s self-expression,” said Zena Arnold, Chief Marketing Officer at Sephora U.S. “With ‘Faces of Music’, we’re taking that commitment to the next level, exploring the artistry demonstrated in both beauty and music, and showcasing how these incredible musical artists use both mediums as powerful tools to define themselves and share their art.”
“At Imagine, we always loved the idea of the makeup chair as an intimate setting for musicians to further explore the origins of their iconic looks,” said Marc Gilbar, President of Imagine Brands, IP and Partnerships. “Sephora’s beauty expertise combined with Ting Poo’s dreamy storytelling approach makes Faces of Music a must-watch for makeup and music fans alike.”
“Disney is the destination for brands to tell their most creative stories, and Sephora’s ‘Faces of Music’ docuseries on Hulu demonstrates the impact when great content finds the right home,” said John Campbell, SVP, Entertainment and Streaming Solutions, Disney Advertising. “Our platforms reach engaged audiences that are deeply invested in today’s pop culture, and we are excited to amplify the importance of authenticity, music and identity with our viewers.”
Added Celessa Baker, Vice President of Marketing Partnerships at Sephora and Executive Producer of the series, “This is just the beginning of many exciting ventures to come from Sephora’s Marketing Partnerships team. We are passionate about connecting with our audience in new and meaningful ways, and ‘Faces of Music’ sets the stage for future collaborations that will inspire beauty lovers of all kinds.”
Faces of Music joins Hulu’s dynamic lineup, which includes exciting live concerts like Lollapalooza and remarkable music documentaries and series such as the Academy® Award-winning Summer of Soul, Road Diary: Bruce Springsteen & The E Street Band, An Audience with Kylie, and Thank You, Goodnight – The Bon Jovi Story, among others.
