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Sephora Opens Applications For Its 2025 Accelerate Brand Incubator Program

Beginning today, Sephora is accepting applications for its 2025 Accelerate Program, its longstanding brand incubator aimed at building a community of innovative, inspirational brand founders of color in the beauty space.

SEPHORIA 2024 Logo
Sephora US Announces New Theme and City for The 2024 Sephoria Experience

The global retailer debuts its annual beauty event this fall in Atlanta with an all-new theme, Beauty Funhouse, promising first-of-its-kind programming and surprise & delight moments for all beauty fans

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Sephora pilots new body care merchandising strategy

Sephora is piloting a new in-store merchandising program, capitalizing on the body-care boom.

Sephora Impact Summit
Sephora Celebrates BIPOC Beauty Entrepreneurs at Its First-Ever Impact Summit

This week, Sephora North America hosted its inaugural Sephora Impact Summit, a groundbreaking event focused on building, supporting, and championing BIPOC brands within the retailer’s network.

Beauty Insider Birthday Gifts
Sephora Unveils 2024 Beauty Insider Birthday Gifts Featuring Viral Products From Kosas, Youth To The People, Moroccanoil, And More

Today, Sephora announced its lineup of 2024 birthday gift offerings for the U.S. and Canada,…

Sephora Accelerate
Sephora Announces New Class Of Brand Founders For 2024 Accelerate Incubator Program

Today, Sephora North America announced the names of eight BIPOC brand founders who will join its 2024 Accelerate program, a longstanding brand incubator that supports emerging beauty businesses.

In Honor of World Mental Health Day, Sephora Commits to Donating 100 Percent* of Rare Beauty by Selena Gomez Product Sales to the Rare Impact Fund

On October 10, 100%* of all Rare Beauty product sales sold at SEPHORA locations worldwide will benefit the Rare Impact Fund in support of its youth mental health non-profit partners.

Sephora Accelerate
Sephora Calls on Brands to Apply for Its 2024 Accelerate Program

Beginning September 6th through September 25th, Sephora will be accepting applications for its 2024 Accelerate…

Sephora Launches Music Collective to Champion and Invest in Diverse Artists for a More Inclusive Creator Community

Sephora introduces Sephora Sounds – a first ever music collective to support and amplify underrepresented, emerging artists through Sephora’s social platforms. With Sephora Sounds, the prestige beauty retailer seeks to amplify and support diverse voices in the music artist community, and continues to enable creator representation.