Products and Brands

In Honor of World Mental Health Day, Sephora Commits to Donating 100 Percent* of Rare Beauty by Selena Gomez Product Sales to the Rare Impact Fund

On October 10, 100%* of all Rare Beauty product sales sold at SEPHORA locations worldwide will benefit the Rare Impact Fund in support of its youth mental health non-profit partners.

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Sephora and TikTok Partner to Pioneer New Program for Rising Beauty Brands and Content Creators

Today, Sephora and TikTok, along with partner agency Digitas, announce the launch of a partnership…

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Sephora Announces Virtual Return Of SEPHORiA with Global Expansion, New Features + Exclusive Offerings

Today, Sephora is excited to announce the return of its biggest and most inclusive beauty event of the year, SEPHORiA: Virtual House of Beauty.

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Sephora Reveals New Beauty Insider Birthday Gifts for 2022, Including Laura Mercier, Tatcha, amika – and More!

Today, Sephora announced its 2022 birthday gift offerings in the makeup, skincare and haircare categories from Laura Mercier, Tatcha, and amika.

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Sephora Announces the Return of SEPHORiA With a Free, One-of-a-Kind Interactive Virtual House of Beauty Experience

Today, Sephora is proud to announce the return of its biggest and most inclusive beauty…

Sephora North America Evolves Its Beauty Insider Program

May 28, 2020 / San Francisco – Today, Sephora released the next evolution of its…

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Sephora CBD Standards / CBD Q&A

Why CBD at Sephora standards? Build customer trust in Sephora and education in a confusing…

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Sephora Announces 2020 Birthday Gift Offerings for Beauty Insider Members From Briogeo, Milk Makeup and Sol De Janeiro

The beloved loyalty program expands its offerings  to include new categories like hair and body care

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Sephora Teams Up with Celebrity Makeup Artist Mario Dedivanovic to Launch Limited-Edition Line of Makeup Brushes 

The ‘Makeup by Mario x Sephora’ collaboration marks the artist’s first-ever collection of brushes  

Sephora Goes Big for Year Two of SEPHORiA

More brands, more experiences, more beauty services & more fun!