A creator-powered affiliate platform seamlessly integrated into Sephora’s digital channels, marking the next evolution in Sephora’s social strategy in the U.S.
Introducing My Sephora Storefront, a creator-powered affiliate platform that allows U.S. influencers to build shoppable digital storefronts and share curated product recommendations with their followers. Seamlessly integrated into Sephora.com and the Sephora app, both clients and creators can experience a smooth shopping journey without ever leaving the Sephora ecosystem. My Sephora Storefront – built in partnership with Motom, a leading technology company specializing in creator commerce affiliate platforms – represents the next milestone in the retailer’s creator strategy and reinforces its leadership in the creator commerce space.
My Sephora Storefront offers creators:
- Fully customizable digital storefronts that reflect their unique brand and aesthetic with curated collections
- Shareable, shoppable links optimized for all major social platforms
- Access to Sephora’s Beauty Insider Loyalty program and full assortment of coveted brands and latest product launches
- Year-round commission opportunities
- Full integration with Sephora’s robust data analytics and performance insights
“Sephora prioritizes building relationships with creators and expert voices because of their ability to have meaningful conversations with consumers,” said Brent Mitchell, Vice President of Social Media and Influencer Marketing at Sephora. “My Sephora Storefront is a pivotal next step to building an inclusive ecosystem that empowers creators to authentically connect with their audiences, and also enables deeper creator relationships with our brand partners and clients that make it all possible.”
We know consumers today, and namely the younger generations, are seeking trusted product recommendations. In addition to My Sephora Storefront, Sephora partners with valuable and influential creators – of all different backgrounds that reflect today’s beauty consumer and their needs, creating deep, meaningful connections with beauty lovers across the digital space.
“A linear approach is never the Sephora way,” Mitchell continues. “We knew early on that we needed to create a larger ecosystem of creators and experts to show up for our consumers. While each creator community has its own unique strategy, they work together to address gaps in how beauty lovers discover new products and develop their purchasing habits.”
- The Sephora Squad combines the voice of a trusted friend with the influence to inspire and empower communities. With more than 250 creators, comprised of both alumni and current members, since the program launched in 2019 and 15,00+ applications this past year, the Squad celebrates the most diverse and inspiring voices in beauty, representative of Sephora’s brand values and clients. The program continues to welcome new members and be a diverse community of beauty lovers from all backgrounds and audience sizes, including beauty enthusiasts, wellness lovers, athletes, and more.
- The Sephora Derm Board was created in partnership with some of social’s favorite board-certified dermatologists, to help answer consumers’ most-asked skincare questions and provide unbiased expert recommendations along the way.
- The Artist List includes Sephora’s network of celebrity & influencer makeup artists and hairstylists, who are featured across educational and behind-the-scenes social content, as well as campaigns and events.
To learn more about My Sephora Storefront and how to apply, visit creators.sephora.com.
