Unrivaled’s home and headquarters in Miami to now be called “Sephora Arena”
MIAMI (December 4, 2025) – Unrivaled presented by Samsung Galaxy today announced the expansion of its multi-year partnership with Sephora U.S., marking a major milestone as the global prestige beauty retailer assumes naming rights for the league’s home base in Miami. The announcement follows a highly successful first year of collaboration that generated strong social engagement and brand resonance across both the sports and beauty landscapes.
Sephora’s first year with Unrivaled focused on enhancing the player experience and identifying meaningful ways to integrate beauty into the league’s daily ecosystem. Signature activations such as the Sephora Glam Room, the iconic Sephora Tunnel, and glam support for players quickly became defining elements of Unrivaled’s identity. The success of these efforts, which have since inspired similar integrations across other leagues, created the foundation for a deeper and more expansive partnership, with Sephora Arena to showcase the synergies between the two.
“The natural alignment between Sephora and Unrivaled have captured attention from athletes, fans, and the larger sports ecosystem,” said Unrivaled Chief Brand Officer Kirby Porter. “The ways Sephora continues to show up for our players and fans make them the perfect naming-rights partner for our ever-evolving league. We are grateful for their support and for helping shape the narrative around what sport and beauty partnerships can entail.”
Building on the success of Sephora’s presence during Season 1 media day and content creation, Sephora PRO artists will return for Season 2 to provide makeup for all Unrivaled athletes, with an expanded player gifting program and additional behind-the-scenes storytelling. The fan-favorite Sephora Tunnel will return this season, accompanied by a full-scale replica featured in the Fan Fest area outside of Unrivaled games. Inside the arena, Sephora will have a visible and immersive presence through courtside LED placements, a center-court logo, and custom seating areas that extend the brand’s signature aesthetic into the live game experience. Sephora will also bring Unrivaled experiences to customers through experiences at their Miami store location and Sephora Rewards Bazaar ticket offers.
“We’re proud to deepen our partnership with Unrivaled as we enter a second season together and expand our commitment as the naming rights partner of the league’s new arena,” said Jessica Stacey, SVP External Communications, Experiential and Marketing Partnerships at Sephora U.S. “From day one, our relationship with Unrivaled has always been rooted in shared values, including championing players both on and off the court, celebrating excellence, and advocating for equity within our communities – and we’re excited to continue building on this momentum in the months to come.”
The official unveiling of Sephora Arena will take place in January, offering an exclusive first look at the newly branded venue and celebrating the start of Unrivaled’s highly anticipated second season. Additional details will be provided at a later date.
Unrivaled’s second season will tip off on January 5, 2026. For more information and to stay up to date with league news, visit unrivaled.basketball and follow @UnrivaledBasketball.
About Unrivaled:
Unrivaled is a professional women’s basketball league innovating the women’s professional sports landscape with a groundbreaking model centered on investing in its athletes. Co-Founded by Breanna Stewart and Napheesa Collier, Unrivaled is player-owned, providing participating players equity opportunities for a vested interest in the league’s success. Launched in January 2025, Unrivaled features the current top women’s basketball stars in the world across eight clubs for a 3-on-3, compressed full court style of play. To learn more, visit unrivaled.basketball or contact info@unrivaled.com.
