Latest News

Photo of Kohls store
Kohl’s and Sephora Announce Planned Expansion of Sephora Presence to All Kohl’s Stores

In celebration of one-year anniversary of Sephora at Kohl’s, the retailers’ rollout underscores growth opportunities for both companies, as evidenced by a strong first year

Virtual SEPHORiA House Of Beauty 2022 Logo
Sephora Announces Virtual Return Of SEPHORiA with Global Expansion, New Features + Exclusive Offerings

Today, Sephora is excited to announce the return of its biggest and most inclusive beauty event of the year, SEPHORiA: Virtual House of Beauty.

Sephora logo X commerceTools logo
Sephora Elevates The Future Of Commerce, Partners With commercetools As Next-Generation Commerce Solution

Leading Beauty Omni-Retailer Advances With Microservices Based, API-First, Cloud-Native, Headless (MACH) Architecture As The Foundation Of Its Digital Ecosystem

Sephora logo and Afterpay logo
Afterpay and Sephora Partner to Make Prestige Beauty Accessible to More Customers

Offering a Flexible Way to Pay Online and In-Stores Across the U.S. 

Sephora Accelerate, Meet The Class of 2022
Meet the Sephora Accelerate Class of 2022

This year’s graduating class of BIPOC beauty entrepreneurs is the seventh cohort to participate in Sephora’s longstanding brand incubator program, with founders’ brands spanning makeup, skincare, haircare, and for the first time ever – fragrance.

Open to All Logo, Mitigate Racial Bias in Retail Charter
28 Major U.S. Retailer Brands Form Charter to Improve Retail Environment by Mitigating Racially Biased Experiences

EPHORA, Gap Inc., CarMax, Ben & Jerry’s amongst industry leaders taking first-of-its-kind national pledge to implement strategies aimed at addressing racially-biased and unfair treatment in retail 

Sephora x Freedompay logos
FreedomPay Enables Sephora to Deliver Next Level Mobile POS Platform for Enhanced Consumer Experience across the Americas

New partnership with Sephora showcases exclusive picks from hair and self-care guru Jonathan Van Ness available through the platform. 

Sephora x Shipt logos
Sephora Marks the First Large-Scale Beauty Retailer on Shipt Marketplace

New partnership with Sephora showcases exclusive picks from hair and self-care guru Jonathan Van Ness available through the platform. 

Laure Mercier products on white pedestal
Sephora Reveals New Beauty Insider Birthday Gifts for 2022, Including Laura Mercier, Tatcha, amika – and More!

Today, Sephora announced its 2022 birthday gift offerings in the makeup, skincare and haircare categories from Laura Mercier, Tatcha, and amika.

2022 Accelerate Founders
Sephora Announces Participants for 2022 Accelerate Brand Incubator Program, with Continued Focus on Bipoc Brand Founders

Reflecting Sephora’s ongoing commitment to making the beauty industry more inclusive, the 2022 cohort is comprised of brands from all beauty categories that meet a diverse range of beauty needs