Latest News

Sephora x Freedompay logos
FreedomPay Enables Sephora to Deliver Next Level Mobile POS Platform for Enhanced Consumer Experience across the Americas

New partnership with Sephora showcases exclusive picks from hair and self-care guru Jonathan Van Ness available through the platform. 

Sephora x Shipt logos
Sephora Marks the First Large-Scale Beauty Retailer on Shipt Marketplace

New partnership with Sephora showcases exclusive picks from hair and self-care guru Jonathan Van Ness available through the platform. 

Laure Mercier products on white pedestal
Sephora Reveals New Beauty Insider Birthday Gifts for 2022, Including Laura Mercier, Tatcha, amika – and More!

Today, Sephora announced its 2022 birthday gift offerings in the makeup, skincare and haircare categories from Laura Mercier, Tatcha, and amika.

2022 Accelerate Founders
Sephora Announces Participants for 2022 Accelerate Brand Incubator Program, with Continued Focus on Bipoc Brand Founders

Reflecting Sephora’s ongoing commitment to making the beauty industry more inclusive, the 2022 cohort is comprised of brands from all beauty categories that meet a diverse range of beauty needs

Beauty On Demand: Introducing Sephora Same-Day Service – Fact Sheet (.pdf)

As part of continued efforts to make the shopping experience even more convenient for its customers, Sephora rolls out new Same-Day Delivery service, enabling faster-than-ever delivery of prestige beauty to shoppers nationwide.

Sephora announces first-ever Black-owned brands campaign to support and celebrate Black beauty

Today, Sephora unveiled its first-ever Black-owned brands campaign to further recognize and celebrate the contributions that Black culture and Black innovators have made to the beauty industry.

Sephoria House of Beauty virtual event graphic
Sephora Announces the Return of SEPHORiA With a Free, One-of-a-Kind Interactive Virtual House of Beauty Experience

Today, Sephora is proud to announce the return of its biggest and most inclusive beauty…

The Valuable 500 Logo
Sephora steps up its commitment to disability inclusion by joining the Valuable 500

Launched by social entrepreneur Caroline Casey at the World Economic Forum annual meeting in 2019, the Valuable 500 is a global movement that is dedicated to making disability inclusion a greater part of the business leadership agenda. The movement aims at gathering at least 500 companies to join forces and make change happen, based on the belief that inclusive businesses help create more inclusive societies.

Photo of Sephora Store
Sephora To Expand Brick & Mortar Footprint With 260+ New Stores In 2021 Across The U.S.

Today, Sephora announced its largest store expansion in the retailer’s 21-year history in the U.S., including over 60 freestanding customer-centric locations and 200 locations opening inside Kohl’s stores later this year.