Press Releases

Sephora Squad Logo
Meet the 2023 Sephora Squad as Sephora Continues to Champion and Invest in Diverse Creators for a More Inclusive Beauty Community 

Today, Sephora introduces the 2023 Sephora Squad – a diverse mix of 68 inspiring voices who reflect the diversity and authenticity of Sephora’s broader beauty community.

Sephora Launches Sustainable Empties Collection Program, Beauty (Re)purposed, To Help Reduce Packaging Waste 

Sephora, the largest prestige beauty omni-retailer in the U.S. and Canada, is working to lead industry-wide collaboration and change to support product circularity in partnership with Pact Collective, a nonprofit collective on a mission to reduce beauty and wellness packaging waste.

Sephora logo
Sephora and TikTok Partner to Pioneer New Program for Rising Beauty Brands and Content Creators

Today, Sephora and TikTok, along with partner agency Digitas, announce the launch of a partnership…

2022 Accelerate Founders
Sephora Announces Participants for 2022 Accelerate Brand Incubator Program, with Continued Focus on Bipoc Brand Founders

Reflecting Sephora’s ongoing commitment to making the beauty industry more inclusive, the 2022 cohort is comprised of brands from all beauty categories that meet a diverse range of beauty needs

Beauty On Demand: Introducing Sephora Same-Day Service – Fact Sheet (.pdf)

As part of continued efforts to make the shopping experience even more convenient for its customers, Sephora rolls out new Same-Day Delivery service, enabling faster-than-ever delivery of prestige beauty to shoppers nationwide.

Sephora announces first-ever Black-owned brands campaign to support and celebrate Black beauty

Today, Sephora unveiled its first-ever Black-owned brands campaign to further recognize and celebrate the contributions that Black culture and Black innovators have made to the beauty industry.

The Valuable 500 Logo
Sephora steps up its commitment to disability inclusion by joining the Valuable 500

Launched by social entrepreneur Caroline Casey at the World Economic Forum annual meeting in 2019, the Valuable 500 is a global movement that is dedicated to making disability inclusion a greater part of the business leadership agenda. The movement aims at gathering at least 500 companies to join forces and make change happen, based on the belief that inclusive businesses help create more inclusive societies.

Photo of Sephora Store
Sephora To Expand Brick & Mortar Footprint With 260+ New Stores In 2021 Across The U.S.

Today, Sephora announced its largest store expansion in the retailer’s 21-year history in the U.S., including over 60 freestanding customer-centric locations and 200 locations opening inside Kohl’s stores later this year.

Sephora Accelerate Brand Incubation for Founders of Color
Sephora Relaunches Its Incubator Program With a New Focus on Elevating BIPOC-Owned Prestige Beauty Brands

Today, Sephora announced new details, including the 8 selected brands, who will participate in the…

Racial Bias in Retail Study

Sephora Implements New Action Plan Aimed At Mitigating Racially Biased Experiences In The U.S. Retail Environment