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Sephora US Announces New Theme and City for The 2024 Sephoria Experience

The global retailer debuts its annual beauty event this fall in Atlanta with an all-new theme, Beauty Funhouse, promising first-of-its-kind programming and surprise & delight moments for all beauty fans

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Sephora, the World’s Largest Prestige Beauty Retailer, Takes a Global and Local Approach

The prestige beauty retailer’s triumvirate of pioneering female presidents — Alia Gogi, Sylvie Moreau and Artemis Patrick — talked strategy.

Interior of Sephora Store
Sephora pilots new body care merchandising strategy

Sephora is piloting a new in-store merchandising program, capitalizing on the body-care boom.

Sephora Impact Summit
Sephora Celebrates BIPOC Beauty Entrepreneurs at Its First-Ever Impact Summit

This week, Sephora North America hosted its inaugural Sephora Impact Summit, a groundbreaking event focused on building, supporting, and championing BIPOC brands within the retailer’s network.

Beauty Insider Birthday Gifts
Sephora Unveils 2024 Beauty Insider Birthday Gifts Featuring Viral Products From Kosas, Youth To The People, Moroccanoil, And More

Today, Sephora announced its lineup of 2024 birthday gift offerings for the U.S. and Canada,…