Products and Brands

Virtual SEPHORiA House Of Beauty 2022 Logo
Sephora Announces Virtual Return Of SEPHORiA with Global Expansion, New Features + Exclusive Offerings

Today, Sephora is excited to announce the return of its biggest and most inclusive beauty event of the year, SEPHORiA: Virtual House of Beauty.

Laure Mercier products on white pedestal
Sephora Reveals New Beauty Insider Birthday Gifts for 2022, Including Laura Mercier, Tatcha, amika – and More!

Today, Sephora announced its 2022 birthday gift offerings in the makeup, skincare and haircare categories from Laura Mercier, Tatcha, and amika.

Sephora announces first-ever Black-owned brands campaign to support and celebrate Black beauty

Today, Sephora unveiled its first-ever Black-owned brands campaign to further recognize and celebrate the contributions that Black culture and Black innovators have made to the beauty industry.

Sephoria House of Beauty virtual event graphic
Sephora Announces the Return of SEPHORiA With a Free, One-of-a-Kind Interactive Virtual House of Beauty Experience

Today, Sephora is proud to announce the return of its biggest and most inclusive beauty…

Sephora North America Evolves Its Beauty Insider Program

May 28, 2020 / San Francisco – Today, Sephora released the next evolution of its renowned Beauty Insider loyalty program. This update takes the client…

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Sephora CBD Standards / CBD Q&A

Why CBD at Sephora standards? Build client trust in Sephora and education in a confusing…

Photo of Birthday Gift Offerings
Sephora Announces 2020 Birthday Gift Offerings for Beauty Insider Members From Briogeo, Milk Makeup and Sol De Janeiro

The beloved loyalty program expands its offerings  to include new categories like hair and body care

Promotional photo of Mario Dedivanovic
Sephora Teams Up with Celebrity Makeup Artist Mario Dedivanovic to Launch Limited-Edition Line of Makeup Brushes 

The ‘Makeup by Mario x Sephora’ collaboration marks the artist’s first-ever collection of brushes  

Sephora Goes Big for Year Two of SEPHORiA

More brands, more experiences, more beauty services & more fun!

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Sephora Partners with Memorial Sloan Kettering Cancer Center, Donating Proceeds From It’s Sun Safety Kit

A portion of proceeds from the limited-edition kit will go to support Memorial Sloan Kettering’scontinued commitment to exceptional patient care, innovative research and educational programs.