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Sephora and TikTok Partner to Pioneer New Program for Rising Beauty Brands and Content Creators

Today, Sephora and TikTok, along with partner agency Digitas, announce the launch of a partnership…

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Sephora Reveals Highly Anticipated Beauty Insider Birthday Gifts For 2023, Including Dior, Glow Recipe, Ilia, Ouai – And More!

Today, Sephora announced its 2023 birthday gift offerings for the U.S. and Canada in the makeup, skincare, haircare and fragrance categories from Dior, Glow Recipe, ILIA, and OUAI.

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Sephora Announces Virtual Return Of SEPHORiA with Global Expansion, New Features + Exclusive Offerings

Today, Sephora is excited to announce the return of its biggest and most inclusive beauty event of the year, SEPHORiA: Virtual House of Beauty.

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Sephora Reveals New Beauty Insider Birthday Gifts for 2022, Including Laura Mercier, Tatcha, amika – and More!

Today, Sephora announced its 2022 birthday gift offerings in the makeup, skincare and haircare categories from Laura Mercier, Tatcha, and amika.

Sephora announces first-ever Black-owned brands campaign to support and celebrate Black beauty

Today, Sephora unveiled its first-ever Black-owned brands campaign to further recognize and celebrate the contributions that Black culture and Black innovators have made to the beauty industry.

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Sephora Announces the Return of SEPHORiA With a Free, One-of-a-Kind Interactive Virtual House of Beauty Experience

Today, Sephora is proud to announce the return of its biggest and most inclusive beauty…

Sephora North America Evolves Its Beauty Insider Program

May 28, 2020 / San Francisco – Today, Sephora released the next evolution of its renowned Beauty Insider loyalty program. This update takes the client…

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Sephora CBD Standards / CBD Q&A

Why CBD at Sephora standards? Build client trust in Sephora and education in a confusing…

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Sephora Announces 2020 Birthday Gift Offerings for Beauty Insider Members From Briogeo, Milk Makeup and Sol De Janeiro

The beloved loyalty program expands its offerings  to include new categories like hair and body care

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Sephora Teams Up with Celebrity Makeup Artist Mario Dedivanovic to Launch Limited-Edition Line of Makeup Brushes 

The ‘Makeup by Mario x Sephora’ collaboration marks the artist’s first-ever collection of brushes