Latest News

Sephora logo and Afterpay logo
Afterpay and Sephora Partner to Make Prestige Beauty Accessible to More Customers

Offering a Flexible Way to Pay Online and In-Stores Across the U.S. 

Sephora Accelerate, Meet The Class of 2022
Meet the Sephora Accelerate Class of 2022

This year’s graduating class of BIPOC beauty entrepreneurs is the seventh cohort to participate in Sephora’s longstanding brand incubator program, with founders’ brands spanning makeup, skincare, haircare, and for the first time ever – fragrance.

Open to All Logo, Mitigate Racial Bias in Retail Charter
28 Major U.S. Retailer Brands Form Charter to Improve Retail Environment by Mitigating Racially Biased Experiences

EPHORA, Gap Inc., CarMax, Ben & Jerry’s amongst industry leaders taking first-of-its-kind national pledge to implement strategies aimed at addressing racially-biased and unfair treatment in retail 

Sephora x Freedompay logos
FreedomPay Enables Sephora to Deliver Next Level Mobile POS Platform for Enhanced Consumer Experience across the Americas

New partnership with Sephora showcases exclusive picks from hair and self-care guru Jonathan Van Ness available through the platform. 

Sephora x Shipt logos
Sephora Marks the First Large-Scale Beauty Retailer on Shipt Marketplace

New partnership with Sephora showcases exclusive picks from hair and self-care guru Jonathan Van Ness available through the platform. 

Laure Mercier products on white pedestal
Sephora Reveals New Beauty Insider Birthday Gifts for 2022, Including Laura Mercier, Tatcha, amika – and More!

Today, Sephora announced its 2022 birthday gift offerings in the makeup, skincare and haircare categories from Laura Mercier, Tatcha, and amika.

2022 Accelerate Founders
Sephora Announces Participants for 2022 Accelerate Brand Incubator Program, with Continued Focus on Bipoc Brand Founders

Reflecting Sephora’s ongoing commitment to making the beauty industry more inclusive, the 2022 cohort is comprised of brands from all beauty categories that meet a diverse range of beauty needs

Beauty On Demand: Introducing Sephora Same-Day Service – Fact Sheet (.pdf)

As part of continued efforts to make the shopping experience even more convenient for its customers, Sephora rolls out new Same-Day Delivery service, enabling faster-than-ever delivery of prestige beauty to shoppers nationwide.

Sephora announces first-ever Black-owned brands campaign to support and celebrate Black beauty

Today, Sephora unveiled its first-ever Black-owned brands campaign to further recognize and celebrate the contributions that Black culture and Black innovators have made to the beauty industry.

Sephoria House of Beauty virtual event graphic
Sephora Announces the Return of SEPHORiA With a Free, One-of-a-Kind Interactive Virtual House of Beauty Experience

Today, Sephora is proud to announce the return of its biggest and most inclusive beauty…